Two contemporary stockholm shops’ take on trendy Interiors

25/01/2021
Category: Travel

With the rise of online shopping, it is more than ever essential to have a strong in-store brand aesthetic. Nitty Gritty and Ganni are two contemporary Stockholm shops that have people buzzing.

A Warm, Scandi-look by Nitty Gritty

It’s not unusual to see several stores in Stockholm sporting the same interior design style—Scandinavian minimalism. For everybody in town, this is a comfortable style you can never go wrong with. This is probably why Nitty Gritty quickly stood out.

Hugo Bergström—the brains behind the store’s design—wanted to maintain the clothes’ spotlight. It is a retail store that features best-sellers such as Stone Island and APC and international brand names such as Levi’s and New Balance.

What initially started as a rough, industrial space eventually transformed into a modern shop with touches of warmth here and there. Oak pieces introduce a stark and warm contrast to the cool, concrete floors and clinical white walls. Apart from the golden-brown touch, a grey-and-green color palette was used to add a few more quirky touches. Sleek rails and glass fixtures divide this 3,229-square feet menswear space, making each area a different kind of corner.

Clean and Colorful by Ganni

Entirely different from Nitty Gritty’s warm, minimalist look, Ganni’s interiors easily mix innovation and environmental matters into a vibrant and playful interior. You’ll see a good mix of muted colors matched with strong, assorted fixtures that make every detail pop in this store.

Moon Agency and Stamuli AB conceptualized and designed the store to be entirely different from just your typical shopping trip. Every corner of this shop highlights traditional Danish pieces celebrated by a variety of elements combined.

Cold metal meets muted blues and browns, crafted with panels made from recycled plastic. No elements and fixtures are of the same color, giving you a colorful experience throughout the store. Ganni wanted each customer’s visit to be a fun experience to enjoy both clothes and space. You wouldn’t doubt that the masterminds behind this Stockholm store carefully planned out every square meter to look just the way they do—vibrant and remarkable.

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Issue 7: Fashion carpets

It is no secret that Paris has been the capital of fashion since the seventeenth century. The city has been the playground for prestigious designers and couture brands like Chanel, Dior, and Saint Laurent. Today the Parisian style is not only an aesthetic choice but a philosophy. It embraces elegance, timelessness, and slow responsible fashion. The focus is on the cut and the quality of the materials. No fluff or excessiveness with a less is more approach. And what better way to understand Parisian fashion than to visit a museum dedicated to it.

For more than 70 years, the house has been crafting magical couture pieces in their atelier at 30 Avenue Montaigne in Paris. Christian Dior has made this location a legendary address since the first collection in 1947. Behind its new flagship, the House of Dior inaugurates a permanent exhibition in an extraordinary gallery, independently of its boutique. Mr. Dior wanted to be an architect; the building and the museum pay him a beautiful tribute today.

The staging is astonishing. A circular staircase at the entrance showcases 452 dresses and 1,422 accessories, all 3D printed. Bags, shoes, perfumes, and small objects: so many testimonies of the Dior style materialized to elaborate this Diorama.