We have been big fans of Miles Aldridge for years now, so when we heard the largest retrospective ever of his photography is on display at Fotografiska Stockholm, we had to visit. The exhibition shows photographs from 1999 to 2020 under the themes of Virgin Mary, Supermarkets, and Popcorn. He is one of the leading contemporary photographers, with an impressive portfolio. Born in London, he soon became one of the most in-demand fashion photographers. However, he studied art prior to his venture into fashion, which creates a unique angle in his work.

What draws us to Miles Aldridge photography? His visual language is the vibrant pop art color use, combined with the highly stylized sets. What first appears as a mundane and simple subject hides a deeper psychological meaning, forcing yourself to question elements in society and how we approach life. His manicured sets and models are telling a cinematic story, which is enhanced through his considerate use of colors. The use of strong colors such as vibrant pinks or greens demands attention from the spectator. Colors used by Aldridge are never accidental, just as in movie production, interior design, or other creative fields where stories and psychology are key to a successful project.