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Jaime Hayón adds a playful aesthetic to the Barcelo Torre de Madrid

Talk Carpet Barcelo Torre de Madrid 5

Right from the first moment you walk through the front door at the Barcelo Torre de Madrid, you appreciate the playfulness of the design. With a zebra-striped pattern and brass top hat, an enormous bear sculpture greets you and welcomes you to a bright-colored world. The bear is actually a fun nod to Madrid’s coat of arms, which is signature to the joyful interior design of Jaime Hayon.

Throughout the project, he takes you on a visual journey through Spain’s past, mixing Roman architectural elements and Moorish influences with tons of rich brass jewel tones. The artwork features and celebrates Flamenco dancers, bullfighters, and traditional Spanish costumes. Many of the furnishings and light fixtures are from Hayon’s multiple collaborations with Fritz Hansen, Gubi, Arflex, Cassina, and BD Barcelona. Think Monkey table, Catch chairs, and Palette tables.

joyful interior design, Jaime Hayón adds a playful aesthetic to the Barcelo Torre de Madridjoyful interior design, Jaime Hayón adds a playful aesthetic to the Barcelo Torre de Madridjoyful interior design, Jaime Hayón adds a playful aesthetic to the Barcelo Torre de Madridjoyful interior design, Jaime Hayón adds a playful aesthetic to the Barcelo Torre de Madridjoyful interior design, Jaime Hayón adds a playful aesthetic to the Barcelo Torre de Madridjoyful interior design, Jaime Hayón adds a playful aesthetic to the Barcelo Torre de Madridjoyful interior design, Jaime Hayón adds a playful aesthetic to the Barcelo Torre de Madrid

It is no secret that Paris has been the capital of fashion since the seventeenth century. The city has been the playground for prestigious designers and couture brands like Chanel, Dior, and Saint Laurent. Today the Parisian style is not only an aesthetic choice but a philosophy. It embraces elegance, timelessness, and slow responsible fashion. The focus is on the cut and the quality of the materials. No fluff or excessiveness with a less is more approach. And what better way to understand Parisian fashion than to visit a museum dedicated to it.

For more than 70 years, the house has been crafting magical couture pieces in their atelier at 30 Avenue Montaigne in Paris. Christian Dior has made this location a legendary address since the first collection in 1947. Behind its new flagship, the House of Dior inaugurates a permanent exhibition in an extraordinary gallery, independently of its boutique. Mr. Dior wanted to be an architect; the building and the museum pay him a beautiful tribute today.

The staging is astonishing. A circular staircase at the entrance showcases 452 dresses and 1,422 accessories, all 3D printed. Bags, shoes, perfumes, and small objects: so many testimonies of the Dior style materialized to elaborate this Diorama.