Green Carpet Fashion Awards with Hamish Bowles

15/05/2020
Category: Projects

Stella McCartney, Anna Wintour and Sophia Loren walked the most sustainably created carpet to grace Milan Fashion Week 2019. For the third annual Green Carpet Fashion Awards, Italia, 2019 (a true Fashion Week highlight) our centrepiece custom design carpet welcomed guests celebrating the commitment of fashion houses to sustainability, as they continue to work to embrace rapid global change and expectation while consciously preserving the heritage and authenticity of small-scale producers.

A carpet design in honour of Leonardo da Vinci

The event, organised by Eco-Age and Camera Nazionale della Moda Italiana, took place at Teatro alla Scala in Milan. Beautifully combining the aesthetics of fashion with the importance of sustainability, the 2,000 m2 carpet spanned the entirety of the Piazza della Scala, a stunning welcome for celebrities and guests attending the awards.

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Appointed Creative Director of the awards for the second year, Vogue Editor Hamish Bowles exploited the design freedom of Ege Carpets to the fullest extent when creating the impressive floral motif. 500 years after his death, Bowles paid homage to Leonardo da Vinci by transferring his exquisite works and Renaissance tapestries into a carpet aesthetic, with organically shaped, vividly coloured, oversized flowers, beautifully spread across a fresh green background.

Sustainable carpet design available to all

Made with ECONYL® yarn, the carpet was not only pleasing to the guests, but the planet too. ECONYL® yarn is made from regenerated waste such as discarded fishing nets and is regenerable an infinite number of times without any compromise in quality. Thus, this specific type of yarn helps divert global waste streams from landfills and oceans.

Designers use ECONYL® in a wide range of textile products such as sportswear, swimwear, bags, eyewear and… carpets! Click this link to learn how ECONYL® carpets allow you to specify sustainable design solutions in your next interior project.

Going on a high-profile event tour

Having fitted all three Green Carpet Fashion Awards, Ege Carpets once again demonstrate the suitability of sustainable carpets for demanding design events. And as long-term ambitions are important too, the carpet will be reused for other high-profile events across Europe, including Rome and London, before being recycled through the unique ECONYL® Regeneration Process that will transform it into new products.

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Talk Carpet Magazine Issue 19: Paris

It is no secret that Paris has been the capital of fashion since the seventeenth century. The city has been the playground for prestigious designers and couture brands like Chanel, Dior, and Saint Laurent. Today the Parisian style is not only an aesthetic choice but a philosophy. It embraces elegance, timelessness, and slow responsible fashion. The focus is on the cut and the quality of the materials. No fluff or excessiveness with a less is more approach. And what better way to understand Parisian fashion than to visit a museum dedicated to it.

For more than 70 years, the house has been crafting magical couture pieces in their atelier at 30 Avenue Montaigne in Paris. Christian Dior has made this location a legendary address since the first collection in 1947. Behind its new flagship, the House of Dior inaugurates a permanent exhibition in an extraordinary gallery, independently of its boutique. Mr. Dior wanted to be an architect; the building and the museum pay him a beautiful tribute today.

The staging is astonishing. A circular staircase at the entrance showcases 452 dresses and 1,422 accessories, all 3D printed. Bags, shoes, perfumes, and small objects: so many testimonies of the Dior style materialized to elaborate this Diorama.