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Focus on retail design in Belgium with three cool shops

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For this feature, we are zooming in on three retail concepts in Belgium.  The already great products are lifted some great store design, focused on creating a unique customer experience.

First up is the iconic cookie brand Maison Dandoy, synonymous with tasty cookies since its establishment in Brussels in 1829. A long-time favorite of locals and tourists, the brand has chosen to create a contemporary ambiance reflecting its modernization over the past two centuries. Base Design created unique concepts adapted to each location, yet recognizable by the new Maison Dandoy signature with the marble counter, the golden dot lighting fixture, and the hand-painted logo on the windows.

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Continuing on the interiors trend of terrazzo, we visit the Antwerp location of trendy eyewear brand Ace & Tate. The brand pledges to become carbon neutral by 2030 and collaborated with Plasticiet for the store design in Antwerp. Plasticiet, founded by designers Marten van Middelkoop and Joost Dingemans, collects PE waste and turns it into sheets of material that look like terrazzo. The result makes for an extraordinary shopping experience.

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Last up is the Aesop store in Brussels, designed by Bernard Dubois. He took terra cotta bricks, the signature Belgian construction material for most of all homes, and turned them 90° vertical instead of the typical horizontal installation.  He then stacked and continuously covered the entire store, from front to back and back to the storefront.

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It is no secret that Paris has been the capital of fashion since the seventeenth century. The city has been the playground for prestigious designers and couture brands like Chanel, Dior, and Saint Laurent. Today the Parisian style is not only an aesthetic choice but a philosophy. It embraces elegance, timelessness, and slow responsible fashion. The focus is on the cut and the quality of the materials. No fluff or excessiveness with a less is more approach. And what better way to understand Parisian fashion than to visit a museum dedicated to it.

For more than 70 years, the house has been crafting magical couture pieces in their atelier at 30 Avenue Montaigne in Paris. Christian Dior has made this location a legendary address since the first collection in 1947. Behind its new flagship, the House of Dior inaugurates a permanent exhibition in an extraordinary gallery, independently of its boutique. Mr. Dior wanted to be an architect; the building and the museum pay him a beautiful tribute today.

The staging is astonishing. A circular staircase at the entrance showcases 452 dresses and 1,422 accessories, all 3D printed. Bags, shoes, perfumes, and small objects: so many testimonies of the Dior style materialized to elaborate this Diorama.