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Feast of textures and colors at the Burel wool factory

P1010346

The Burel wool factory in the Serra da Estrela mountainous nature reserve is a testament of how design preserves invaluable traditions.

Established initially as Lanificios Imperio, the current owners acquired the factory in the early 2000s while designing a nearby hotel. In the building, they discovered the wool burel elements and how the Burel’s tradition so strongly connects to this area. When they wanted to redevelop the original wool elements, they realized the factory could not meet modern demands.

At that moment, the owners decided to take over the factory and go through a long restoration process. They kept the 19th century machinery and rediscovered the huge pattern archive. Old loom masters and technicians train the new generation so that Burel’s tradition can remain strong in the future. Several outside designers have designed products that are going beyond the original blankets. The current assortment ranges from wall and ceiling elements to furniture, clothing, and fashion accessories, to name a few.

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It is no secret that Paris has been the capital of fashion since the seventeenth century. The city has been the playground for prestigious designers and couture brands like Chanel, Dior, and Saint Laurent. Today the Parisian style is not only an aesthetic choice but a philosophy. It embraces elegance, timelessness, and slow responsible fashion. The focus is on the cut and the quality of the materials. No fluff or excessiveness with a less is more approach. And what better way to understand Parisian fashion than to visit a museum dedicated to it.

For more than 70 years, the house has been crafting magical couture pieces in their atelier at 30 Avenue Montaigne in Paris. Christian Dior has made this location a legendary address since the first collection in 1947. Behind its new flagship, the House of Dior inaugurates a permanent exhibition in an extraordinary gallery, independently of its boutique. Mr. Dior wanted to be an architect; the building and the museum pay him a beautiful tribute today.

The staging is astonishing. A circular staircase at the entrance showcases 452 dresses and 1,422 accessories, all 3D printed. Bags, shoes, perfumes, and small objects: so many testimonies of the Dior style materialized to elaborate this Diorama.