Our climbing roses pattern is our tribute carpet, designed to celebrate Design Industries Foundation Fighting Aids. This incredible organization is based in our hometown New York City and lives strong in the US design community. Through their Specify With Care Program manufacturers donate a percentage of their contract sales to DIFFA. In order to celebrate our new participation we have created a tribute carpet. The design is an abstract take on the red ribbon and inspired by red climbing roses. The pattern symbolizes hope, strength and unity.
We have joined the Specify with Care initiative by DIFFA. Starting in January 2021, we are donating 1% of sales revenue in our custom carpet program. Our participation helps ensure that DIFFA has the resources to support HIV/AIDS organizations year-round and respond quickly to their needs. With the requirement more urgent in today’s climate than ever, we believe it is imperative to keep supporting a cause that impacts lives daily.
With our custom carpets, we pride ourselves in design development to assist you in the conceptual design. As a design and supply company of unique carpets, we are on a mission to change carpets’ traditional perception. We approach carpet design from a graphic design and art perspective since the floor is a vastly underutilized canvas in interiors. Since August 2020, we collaborate with freelance designers and artists globally to create two unique carpet designs per week. The brief is always to think out of the box, outside of traditional carpet design
Design Industries Foundation Fighting AIDS (DIFFA) raises awareness and grants funds to organizations that provide treatment, direct care, education programs, and advocacy for individuals impacted by HIV/AIDS. Our scope includes related challenges, including drug abuse and homelessness, which directly impact new HIV/AIDS infections. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the design community’s immense resources and creativity. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City. DIFFA has provided more than $45 million to hundreds of HIV/AIDS organizations nationwide. https://diffa.org/
Our inspiration is drawn from an installation by florist Jeff Leatham. What we love about his climbing roses installation at the Getty’s center is the overlay on the grid wall. We translated the walls to the base of our new flooring design, by creating a traditional grid carpet pattern. This adds a very minimal and elegant element to the overall design. On top of the base grid, we are layering organic swirls, an abstract nod to the red ribbon logo.
