For one of our most recent projects, we were given the opportunity to design a custom hospitality carpet for W Scottsdale in Arizona. This is a high-end hotel offering chic getaways reflected in their stylish and bright interiors. They are also known for their infamous weekend poolside parties under the hot Phoenix sun. It is a fun and sophisticated space, and we knew that working on this project was going to be just as enjoyable and exciting. Here is a little more about the project and processes we went through when designing their new custom carpet.
Custom Pattern Inspiration
For this project with W Scottsdale, we are working directly with the property owner. The client wanted a carpet that reflected their modern and chic interiors. However, the hotel also sought to incorporate the desert into the design. As a brand, W Scottsdale prides itself on really integrating its design story that is parallel to the property’s location. Therefore, in terms of inspiration, we turned our attention to the outside of the hotel. We wanted the custom hospitality carpet to be reminiscent of the Arizona desert in which the hotel sits. This creates a cohesive vision with the interior and exterior blending seamlessly as one.
Approach to the Design
Although our initial conceptual inspiration was the Arizona desert, the finished design is far from what you would typically imagine. We have developed many desert-like designs previously, but we found this a bit too literal and cheesy for this project. Ultimately, the design team suggested a more abstract design of the desert, so it’s not too literal. This creates a much more high-end and sophisticated feel while still working collaboratively with the brand standards.
To achieve this, we choose to design a distressed carpet with areas fading out. This symbolizes the natural weathering that rocks undergo thanks to the harsh climate found in the desert. There is also reference to a lot of nature within the design, further creating a cohesive finish. In terms of color, we strayed from the yellow and red typically associated with the desert. Instead, we added hints of gray that read almost like purple to create a cooler tone. By doing so, the overall design complements the other elements of the rooms that also utilize a cool color palette.
Part of the $3 Million Remodel
Our desert-inspired custom hospitality carpet is not the only new addition to W Scottsdale. The hospitality venue has recently undergone a huge $3 million remodel to create a stunning premium interior. The end result is an elegant hotel and entertainment space that oozes class and sophistication. This includes a complete gutting of second-floor entertainment areas and an expansion of the existing leisure spaces.
The custom hospitality carpet has been used in these new shared hosting spaces, conference rooms, and restaurants. It adds a subtle touch of the Arizona landscape without being bold, garish, or detracting from the entertainment itself. Many of the rooms also have a feature wall in a bright cool tone. Yet, the use of gray in the design means it is highly transferrable, working well in all rooms. The design also extends into some of the guest rooms, tying the areas of relaxation, entertainment, and the outside world as one.
Please check out our hospitality-focused page to learn more about our possibilities.