We worked with interior design firm nemaworkshop and the W Brand’s award-winning design team to create custom hospitality carpet for W Aspen & The Sky Residences – the hottest new hotel and guest residences in Aspen, Colorado. Located at the bottom of the eponymous mountain, W Aspen sits alongside some of the world’s most popular ski slopes. With 360-degree views of the surrounding mountains, our challenge was to use a custom hospitality carpet to help reimagine the traditional ski chalet.
Hospitality Carpet Inspiration
Touring the building for inspiration, we saw stunning architectural and interior design showcased by Nemaworkshop and Aspen-based architects Rowland + Broughton. Many of the walls are covered in rough-sawn wood siding, while some upper sections were stucco. The windows, doors, and roof were black metal cladding. The black railroad rails in the lobby paid homage to the property’s former life as a silver mining yard.
The hotel features a public rooftop, wet deck, heated pool, hot tub, fire pits, cabanas, bar, dance floor, and a DJ booth. These features told us that the carpet needed to have aspects of the traditional while also suggesting a modern vibe.
Our approach with the W Aspen hospitality carpet was to create a juxtaposition between the area’s natural beauty. Mixing Native American themes and the decadent style of the 1970s Aspen chalet.
“W Aspen reimagines the traditional ski chalet and allows people to experience the town in a way they never have before, through evocative design, inclusive programming, and a social scene that is sure to become an essential stop on the global jet-setting calendar,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide in Hospitality Interiors Magazine.
W Aspen features 88 guestrooms and 11 W-branded residences, along with five suites. Like the rest of the hotel, the room interiors meld classic Swiss chalet and vintage ‘70s ski villas. The combination of rustic wood finishes sloped rooflines, and pit and platform lounge seating in the guestrooms was a fun challenge. We knew this custom hospitality carpet played a crucial role in bringing it together.
Each room is a unique evolution of form and space while remaining grounded in the chalet esthetic. Some rooms feature quad-queen bunk beds, while others have a fire pit and hot tub open to the living area. There are even suites with circular beds on a pivoting platform and a DJ booth. Because of this creative design and unique layout, we needed to approach each space with a distinctive perspective. We succeeded by customizing the hospitality carpet for each type of room.
We worked with the light cast across low-pitched rooflines, shadows from deep overhangs, windows in front of long balconies, and the play of color from flower boxes. The custom hospitality carpet melds with the traditional chalet vibe while being modern enough to leave the impression that you’re seeing something for the first time.
We believe the effect so intriguing hotel guests may not want to leave the rooms.